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Why she likes them: "The shoulder muscles are really the muscles of love and war," says Nancy Etcoff, Ph.D., a psychologist and author of Survival of the Prettiest: The Science of Beauty. They also make the whole look when combined with a broad back. "Strong shoulders literally sweep women off their feet," says Laura, 24. "That's where we can wrap our arms around and snuggle up."

To build them: "Strong lateral deltoids add width to your shoulders," says Mike Gough, C.S.C.S., owner of athleticedgesports.com. Try the Swiss-ball leaning lateral raise. "Be-cause of the angle of your torso when leaning against the ball," he says, "the weight has to travel through a greater range of motion."

Do it: Lean your right shoulder against a Swiss ball that's placed against a wall. Keeping your body straight, place your feet less than shoulder-width apart and far enough from the wall so that your body is at a 30-degree angle from the floor. Hold a dumbbell in your left hand and let the hand hang down below your right leg, palm facing the wall. Lift your arm up and out to your left until it forms a straight line with your shoulders. Pause, then slowly lower the weight back down. Do three sets of 12 repetitions with each arm.

Nice Butt

Why she likes it: It's something to hold on to. "During sex she can reach around, grab it, and literally pull you toward her," says Timothy Perper, Ph.D., a biologist and author of Sex Signals: The Biology of Love. It's a subconscious thing, he theorizes, but Jane, 36, says she's fully conscious: "A great butt is one that looks like you can grab on and maneuver. That's what it's there for." 

To build it: The one-legged squat isolates the smaller gluteal muscles better than other squats. "You work the gluteus minimus and the tiny muscles that stabilize the hip joint," says Frederick Carl Hatfield, Ph.D., who holds the International Powerlifting Federation record for his (two-legged) squat of 1,014 pounds.

Do it: Stand on one leg with the other leg out in front of your body so your heel is just off the floor. Extend your arms out to your sides for balance or hold on to a doorway. Bend the supporting leg to lower yourself as far as you can. Pause, then return to the starting position, and finish the set with that leg before repeating with the other. As this gets easier, try holding a 5- or 10-pound dumbbell in each hand while you squat. Do three sets of 10 repetitions on each leg.